How I Have Targeted and Engaged My Target Audience

• One technique I have used within my Front Cover is to advertise gadgets that are associated with the genre of music I have focused my magazine on.I have used this to on my cover to grab my audiences immediate attention. By offering reviews on the new music technology appeals to a wide variety of people interested in finding out the latest gadgets. 
• I have tried to allow my audience to relate directly with my magazine by using a model (pop star) that is of the same age range of my target audience. This will appeal to my target audience as they feel they can personally relate to the interview on the inside. In the same way the fact that the star is famous and their range. I was positive that my audience would be interested in reading about him, therefore I decided to make a big effort in advertising the star and his interview.
• One personality trait of my perfect reader was that they were fashionable, with this in mind I made sure that my model was dressed with the latest fashion. Wearing a snap-back which is common within this age group was another technique I have used to interact with my perfect reader.
• I felt that interaction with my audience is key, therefore throughout my contents page I have included banners advertising for readers to Like our Facebook page and to Follow us on Twitter. This will allow the reader to feel more engaged in the goings on on UPDATE magazine, this is the same way in which I have published followers tweeted on my double page spread. This increases levels of trust between Update and its reader as they feel that they are able to be involved in interviews and that their tweets will be seen.
• From my research I found that almost in every magazine there were advertisements for all sorts of competitions and prizes that could be won. By offering a chance to win the brand new iPad Mini will grab a person attention that if they buy this magazine then they can apply. I feel that by advertising a free competition it will engage the reader more, therefore resulting in more sales of my magazine.
• In the same way as offering a competition, I have advertised a famous musician's free poster within the magazine. Using this will attract readers to purchase my magazine as the famous artist will attract their own followers.
• I have ensured that my targeted audience is both male and female by adding an image of a girl pop group, this can be targeted in two ways. By females that enjoy their music and males simply because they are female, this ensures that my front cover is open to grabbing the attention of all sexes.